The Black Goose Design History

the black goose design Built in the early 1900’s, this beautiful, historic red brick building was originally home to the Sharon Steel Corp., a smelter company in Midvale, Utah.


The Black Goose Design contains the outlines of the once bustling early Utah steel history. Close your eyes and imagine a brick building in the early 1900s that was home to the Sharon Steel Corporation, a smelter company, where two safes and a machine gun guarded a train that brought and transferred cash payrolls. Today, that building houses the Black Goose Design, a beautiful building with lush ivy and home to one of the Salt Lake area’s most charming furniture and design showrooms.

Nancy Long, a woman with an entrepreneurial spirit and seasoned retail experience, purchased the building in 1985. As founder of Gardner Village, located just a half mile west, Nancy opened Country Furniture & Gifts (now called CF Home) in the old Gardner flour mill in 1980 and that became the beginning of Gardner Village. The Black Goose Design was opened after requests from customers who wanted a wider selection of home decor than Country Furniture could provide and meet their needs with the help of interior designers. Today, The Black Goose Design and Gardner Village are owned and operated by two of Nancy's children, Joe Long and Angie Seeley, who are carrying out the legacy of their mother. As a brother/sister team, their business philosophies are much the same as their mother’s: to offer a unique, broad selection of quality home furnishing and décor combined with outstanding customer service.

The Black Goose Design is proud of their highly-skilled and talented team of award-winning interior designers. Their goal is to make your home uniquely yours with quality and timeless design and furnishings. Your home says so much about you and creates a backdrop to enjoy your family and friends – a haven from the hectic world and a cozy place to enjoy your life and those you love. They feel their work is important to the lives of their clients and their families and welcome you to stroll through their showroom and experience eye-catching displays that will inspire you. The store is brimming with the latest styles in home décor and furniture. Their specialty is handling special orders and custom orders for clients who want to make sure their home is unique and personal. The team can assist you with the purchase of just one item or help you design your entire home from the floor plans to the completed project. No job is too small or too large.

Experience the beauty of The Black Goose Design today!